Business & leadership
SKU:10904NAT
Transform yourself into a social media marketing expert. Discover the very latest industry knowledge that will equip you for lasting success. Graduate job ready to hit the ground running in this exciting and dynamic industry.
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Flexible payment options ⓘ
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Study to fit into your routine
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Nationally recognised accreditation
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Start studying as soon as you enrol
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No exams, ever.
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Flexible payment options
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Diploma of Social Media Marketing
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Diploma of Social Media Marketing
Select Payment Option
Pay in weekly instalments
Pay as you go
Save 10%
Pay in 82 instalments over the length of your course.
$70.24
Weekly
Total course cost: $5,960.00
Save $700.00
was $6,660.00
Pay Upfront
Save 35%
$4,329.00
Save $2,331.00
was $6,660.00
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Diploma of Social Media Marketing
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Diploma of Social Media Marketing
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Have questions about studying? or generally looking to get an insiders view if this course is the right fit for you? Find a time to chat with our team below
Diploma of Social Media Marketing
- Overview
- Course in detail
- Your routine
- FAQs
- Payment options
Intro to Diploma of Social Media Marketing
Go from Novice to Expert and Dominate the Social Media landscape
Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social Media Marketing into your operations, and lead your business to success.
Extra Benefits
When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia
Common job Outcomes
- Content Marketing Manager
- Content Strategist
- Digital Marketing Manager
- Digital Marketing Strategist
- Head of Digital Marketing
- Head of Social Media
- Social Media Community Manager
- Social Media Consultant
- Social Media Coordinator
- Social Media Manager
- Social Media Strategist
Job Skills
- Effective communications
- Team management
- Team work
- Content marketing
- Social media marketing
- Brand marketing
- Paid marketing
Course breakdown
What you’ll learn in this course
This qualification includes a range of units designed to provide you with the advanced knowledge and specialised skills to take you from social media beginner to expert.
Diploma of Social Media Marketing
NAT10904001 Plan, implement and manage content marketing
- Determine and report on content marketing requirements and opportunities
- Identify content marketing trends and software required
- Develop a content marketing strategy and implementation plan
- Create content assets
SIRXMKT006 Develop a social media strategy
- Determine social media requirements
- Develop social media policies and procedures
- Develop social media strategy
- Monitor social media use
- Review social media performance
NAT10904002 Plan, conduct and optimise organic social media marketing
- Establish organic presence on social media channels
- Develop an organic social media marketing strategy
- Conduct organic social media marketing
- Increase efficiency of organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising campaigns
- Develop a paid social media advertising strategy
- Set up tracking code
- Build paid social media advertising campaigns
- Create effective social media advertisem*nts
- Optimise advertisem*nt delivery to maximise returns
NAT10904004 Establish, build and leverage a personal brand on social media
- Examine personal brand marketing benefits, opportunities and software
- Establish personal brand values and attributes
- Build a personal brand across multiple social media channels
- Grow a personal brand and leverage followers
NAT10904005 Plan, implement and manage social media conversion strategies
- Write persuasive copy for use on social media and web assets
- Build web assets that convert traffic visitors
- Retarget social media users who have interacted with an organisation
- Utilise email marketing to nurture prospects
BSBMKG542 Establish and monitor the marketing mix
- Prepare marketing mix
- Implement marketing mix
- Monitor marketing mix
BSBMKG545 Conduct marketing audits
- Prepare for marketing audit
- Identify form of marketing audit
- Establish external marketing audit
- Establish internal marketing (self) audit
- Prepare marketing audit report
BSBPMG430 Undertake project work
- Establish project parameters
- Develop project plan
- Administer and monitor project
- Finalise and review project
5/ modules
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The assessors were very encouraging and provided easy to understand feedback should the assessment need to be resubmitted.
Rach
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Thank you for your guidance, support and encouraging talks throughout my study and for inspiring me to become better with continued learning.
Angela
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Studying with Open Colleges
Study designed to
fit into your routine
What ever your reason for study, our courses are
designed to fit into your routine.
No exams, ever.
We mean it. Instead, assessments range from open book multiple choice quizzes, portfolios, videos & written assessments
Flexible study to fit into your routine
Study anywhere at any time with 24/7 access to your units.
A learning platform optimized for online study
Our courses are curated to maintain engagement across video, written content, assignments & audio.
Envision your routine while studying with Open Colleges
How quickly do you want to finish your course?
- 24 months
- 18 months
- 12 months
Learn more about online study
- Daily routine
- 07:00 am - 08:00 am
Coffee + Study
- 08:00 am - 09:00 am
Morning routine + commute
- 09:00 am - 01:00 pm
Work
- 01:00 pm - 02:00 pm
Lunch + Study
- 02:00 pm - 05:00 pm
Work
- 05:00 pm - 06:30 pm
Evening routine
- 06:30 pm - 07:30 pm
Study session
- 07:30 pm - 08:30 pm
Break
- 08:30 pm - 09:30 pm
Study session
- 09:30 pm - onwards
Relax
Study for a minimum 26 hours per week to complete modules in 12 months
- Daily routine
- 07:00 am - 08:00 am
Coffee + Study
- 08:00 am - 09:00 am
Morning routine + commute
- 09:00 am - 05:00 pm
Work
- 05:00 pm - 06:30 pm
Evening routine
- 06:30 pm - 07:30 pm
Study session
- 07:30 pm - 08:00 pm
Break
- 08:00 pm - 09:00 pm
Study session
- 09:00 pm - onwards
Relax
Study for a minimum 17.3 hours per week to complete modules in 18 months
- Daily routine
- 07:00 am - 08:00 am
Coffee + Study
- 08:00 am - 09:00 am
Morning routine + commute
- 09:00 am - 05:00 pm
Work
- 05:00 pm - 06:30 pm
Evening routine
- 06:30 pm - 07:30 pm
Study session
- 07:30 pm - onwards
Relax
Study for a minimum 13 hours per week to complete modules in 24 months
Your course may include work placement which will be completed in addition to weekly study blocks.
We'll help you study smarter!Get in touch for tailored study adviceOur passionate team
Your trainer
Michelle Badato
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design.
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Michelle Badato
Business & Leadership
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
Frequently Asked Questions
When can I start the course?
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Anytime you like! The majority of our courses are ready to be enrolled in right now. There's no need to wait for a certain date or a new semester to start – just enrol, login, and start learning.
*Courses offered by the Open Colleges School of Health, which are campus based, do have specific intake dates, so please check the course page for more information.
What social media sites will I be taught to use?
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In the course, students will be encouraged to explore platforms like Facebook, Instagram, LinkedIn Youtube or TikTok, to name a few. Students will also be encouraged to use Meta Facebook Business Manager to explore the Ad Campaign Management.
Does this course teach SEO?
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This Diploma focuses on Social Media Channels, and not so much Search Engine Optimisation. SEO is ultilsied mainly within the digital marketing space,whereas this course focuses more on planning, implementing and managing social media channels.
Study and pay, your way
Payment Options
Pay Upfront
Save 35%
$4,329.00 Save $2,331.00
was $6,660.00
Week to week
Pay as you go
Save 10%
Pay in 82 instalments over the length of your course.
$70.24 Weekly
Total course cost: $5,960.00
Save $700.00
was $6,660.00
Full course breakdown
TBD
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